Social Media Complicates Halloween Costumes

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Unless that meme started October 25, you shouldn’t probably base your costume on a meme.” Lough scrapped the Cyrus costume on Sept. 24, just a few days after she bought it. She saw a picture of the mass-produced version (Twerkin Teddy Adult Women’s Costume, $39.99) uploaded to the social-media site Reddit and to the news and diversions website BuzzFeed with the headline “This Halloween is going to be the worst.” “When I saw that they mass-produced one, I was really disappointed,” Lough said. “I didn’t think they’d have time to get it on the shelves.

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