But the brand lost its position as the best-selling chocolate after sales fell by more than 3% during the 52 weeks ending in early September. In terms of total units sold, M&M’s did even worse, with unit sales down 7.5% from the same period the year before. M&M’s also may not see the same sales boost other candy makers see during the Halloween season.
Scariest in Show: Halloween dog parade in New York
Credit: PA The event comes days after it was revealed that US pet owners are now spending $330 million (204 million) a year on Halloween pet costumes, according to the National Retail Federation. Scarily cute – a pet pooch snuggles into its innovative turkey outfit at the parade.