Halloween Costume Spillover: The Shutdown That Went ‘boo!’

1, sales of political masks have shot up 140 percent and sales of costumes have gone up 43 percent. Compared to last year, the overall sales mix is trending more toward full outfits rather than just political masks. “This year…it’s the full look,” said Dana Palzkill, the company’s vice president of merchandising. “I think the shutdown is less about the people than the pop-culture pieces coming with it.” Due to the media attention surrounding the shutdown, the company adjusted its merchandise, adding Uncle Sam and Abraham Lincoln looks and two more based on a “Saturday Night Live” skit featuring Miley Cyrus as Rep.

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